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How Chat GPT is changing SEO

The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate the potential benefits and power of this tech...

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Jun 2023

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Honestly, How Does A Blog Help A Law Firm?

[photo1]There has been an exponential rise of blogging over the years. According to research, approximately 70 million blog posts are published monthly by WordPress users alone. In the end, it is safe...

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Mar 2023

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How To Write The Best Blog Post Titles

[photo1]Are you familiar with that old saying, "Never judge a book by its cover"? When it comes to your blog posts, your clients will judge them based on your blog post titles. As great as the content...

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Feb 2023

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How to harness RankBrain for ecommerce websites

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30-second summary:
Let's make this clear, RankBrain is not a Google algorithm, it is a component of Google's Hummingbird algorithm
RankBrain is a powerful AI-based system that helps ...

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Jan 2023

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SEO doesn't have to be scary: shift from a reactive to proactive strategy

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30-second summary:
SEO is a reality that all marketers face and many try to steer clear of as they devise an all-encompassing digital marketing strategy that is reactive in nature
Be...

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Oct 2022

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How to enhance your ecommerce branding strategy with Google Trends

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30-second summary:
In the wake of the helpful content, Google Trends can be a strong gateway into search trends
How do you spot a trend and differentiate it from a fad to justify res...

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Sep 2022

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How a testing model is driving SEAT and CUPRA’s search marketing performance

"Will we ever be able to put search marketing strategy in the driver's seat?" This is almost every search marketer's dilemma as the community continues to remain at the mercy of Google's algorithms an...

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Jun 2022

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How to avoid SEO penalties in algorithm-stricken industries

When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others.
Industries such as casinos, in...

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Apr 2022

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How to use SEO for a great ABM strategy

30-second summary:
Account-based marketing (ABM) helps build a personal bond with your target audience, assuring them that you understand their unique wants and needs
ABM is considered the m...

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Apr 2022

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How to create B2B content that ranks and drives sales

Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content marketing...

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Mar 2022

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Top 25 blogging SEO tips for 2022

30-second summary:
Marketers should use both historical and forecasted data to drive blog post content
Ensuring the content has added value to a competitors - either through additional informati...

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Jan 2022

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A must-have web accessibility checklist for digital marketers

30-second summary:
Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers
According to WebAIM, 98 percent of US-...

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Jan 2022

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How to optimize SEO titles with popular keywords

30-second summary:
Title optimization of articles, blogs, or webpages is critical to get traffic, conversions, and earn money from Adsense and affiliates
The standard advice is to stick to one k...

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Dec 2021

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Now is the best time to stitch your search marketing loopholes before 2022

30-second summary:
Confused users don't spend money
Your search marketing needs to thread in your brand's messaging, targeting, design, and overall experience to ensure trust, clarity, and event...

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Aug 2021

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Six content ideas to supercharge your marketing in 2021

30-second summary:
Keyword research is at the heart of understanding where your business stands and what your end-users expect
Surveying or monitoring your analytics is a great way of listening ...

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Jul 2021

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The importance of accurate keyword difficulty scores

30-second summary:
Keyword difficulty (KD) scores help digital marketers understand potential search engine performance
KD scores are useful in building SEO strategies, filtering out ineffective...

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Jul 2021

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Is it time to switch to a new SEO tool?

30-second summary:
The needs of an SEO agency are dynamic and change as the business grows
From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but...

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May 2021