Pitch Deck Teardown: Ageras' $36M Private Equity deck

Most of the pitch decks we cover in the Pitch Deck Teardown series are for relatively young companies, but to celebrate our 50th pitch deck teardown, I figured I'd do something slightly different.

Today, we're looking at Ageras' pitch deck, which it used to raise a $35 million private equity round to further expand its relatively late-stage product portfolio. Given that I'm sitting in Copenhagen, Denmark as I write this, it seemed right to cover a company that was founded here.

The company raised $73 million from New York-based investment fund Lugard Road Capital in early 2021, and closed this $35 million round about a year later.

So, what does it do? In the words of its founder:

What started as an online marketplace for small business owners to find accountants in Denmark has now expanded into a financial cockpit used by more than 1 million SMEs across Europe and the U.S., giving them a single, centralized destination for nearly all their needs--bookkeeping, accounting, payroll services, invoicing and now financial services.

I'll be the first to admit that very late-stage decks aren't my forte, and I know a lot less about private equity than venture capital. But let's take a look and see what we can learn!

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Slides in this deck

With 31 slides, the Ageras deck is a bit of a beast. Some of it is redacted to keep the firm's secrets, er, secret. The overall structure is there, however, and we can observe some interesting points on weaving a story of a 300+ person company with a global footprint.

Cover slide

Slogan slide

Overview slide

Products overview slide part 1

Products overview slide part 2

Traction slide

Customer growth slide

Products interstitial slide

Product breakdown slide

Product: Marketplace overview slide

Product: Marketplace "how it works" slide

Product: Accounting & admin software introduction slide

Product: Banking introduction slide

Product: Financing introduction slide

Target customer slide

Market size slide

Problem slide ("SMEs struggle to get financing")

Solution slide

Go to market slide

Mission slide

(Redacted) strategic focus area slide

(Redacted) product roadmap slide

Acquisitions slide

(Redacted) revenue growth slide

(Redacted) unit economics slide

(Redacted) profit & loss slide

(Redacted) balance sheet slide

Team slide part 1 ("Meet the founders")

Team slide part 2

(Redacted) organizations slide

Legal structure overview slide

Cover slideSlogan slideOverview slideProducts overview slide part 1Products overview slide part 2Traction slideCustomer growth slideProducts interstitial slideProduct breakdown slide Product: Marketplace overview slide Product: Marketplace "how it works" slide Product: Accounting & admin software introduction slide Product: Banking introduction slide Product: Financing introduction slide Target customer slide Market size slide Problem slide ("SMEs struggle to get financing") Solution slide Go to market slide Mission slide (Redacted) strategic focus area slide (Redacted) product roadmap slide Acquisitions slide (Redacted) revenue growth slide (Redacted) unit economics slide (Redacted) profit & loss slide (Redacted) balance sheet slide Team slide part 1 ("Meet the founders") Team slide part 2 (Redacted) organizations slide Legal structure overview slide

Three things to love

There's a lot going on in this deck. Not all of it is great (and, as always, we'll cover that in the second half of this teardown), but the highlights are bright as they can get:

Comprehensive product portfolio

Ageras has been around for 11 years, starting off as a service to match small business owners with accountants, tax professionals and bookkeepers. Then the company started adding related services and grew from there. Obviously, that's a complex story to communicate, but the team does a truly masterful job of giving an overview:

As a mature company with international operations, the product offering is going to differ from country to country according to local compliance rules and laws. The pitch deck breaks down the variance in an easy-to-ingest manner:

[Slide 9] A great 'what we do' summary. Image Credits: Ageras Group

[Slide 12] One of the product overview slides. Image credit: Ageras Group

Shrewd use of data

As Ageras gets access to more financial data and connects its customers with professionals, something interesting emerges out of that synthesis: It knows more about the financial health of its customers than nearly anyone else.

As such, it found that it could offer financial services (i.e., small business loans) with lower risks than a bank that doesn't have the same amount of day-to-day visibility:

In effect, Ageras is leveraging its data so it can offer more loans to what it refers to as 'medium-risk' businesses.

[Slide 17] Excellent storytelling around the problem statement. Image credit: Ageras Group

This slide teaches us that it's a good idea to always be on the lookout for adjacent services that can evolve out of a strong business. When Ageras was just matching companies to accountants, it wouldn't have been able to pull this off. But as its customer base and amount of available data increased, the opportunities did, too.

Some late-stage flex

I wanted to share a couple slides from this deck because I don't often see such materials in earlier-stage pitch decks and they intrigued me.

As complexity evolves, it makes sense that the company needs an international structure to support its operations in various countries:

Ageras has been growing into new markets and verticals by acquiring companies. The slide itself, I think, has a couple of major flaws (we'll explore those later on), but its presence in the deck is a great flex for a late-stage company:

[Slide 31] Corporations owning corporations owning corporations. Image Credits: Ageras Group.

The company redacted the data from slide 19, but you can still learn something from it: Customer acquisition cost continues to be crucial, and if you can report it as a trailing average graph, you're telling investors that you know it's important, you're monitoring it, and you're actively working to improve it.

[Slide 23] Growth through acquisition. Image credit: Ageras Group.

In the rest of this teardown, we'll take a look at three things Ageras could have improved or done differently, along with its full pitch deck!

[Slide 19] CAC over time. Yessssssss. Image credit: Ageras Group.